Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up profiles, gathered followers and began posting regularly. In the early days, ...

Which trends will define social media marketing this year? To find out, Emplifi conducted a survey of 564 marketers. An infographic (below) covers key insights from the research. It explores key ...

Today, trust in popular platforms is diminishing, organic reach is haphazard and hard to predict, and user behavior is growing more difficult to discern than ever before. At the same time, a steady ...

Social media users, in 2026, are reliving 2016 nostalgia online. We answer the questions swirling around why and what this means. HILLARY CLINTON: I don't know who created Pokemon Go. But I'm trying ...

Some trends have been a slow burn while others have exploded and extinguished, but all have had an influence on retail sales – even causing global shortages, in the case of matcha - as their appeal ...