In an attempt to explain bad social behavior, such as stealing and cheating, behavioral economist Dan Ariely proposes a Fudge Factor theory. The theory basically suggests most people lie, cheat and do ...
How do we lie and then sleep at night? Behavioral economist Dan Ariely says it¿s all about rationalization¿what he calls ¿the fudge factor. Premieres Thursday, May 28 10p ET/PT. Got a confidential ...
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